7 Ways To Squeeze More Profit From Your Opt-In List
The money is in the list…right? You’ve read all the success stories about people who’ve built a small fortune with opt-in lists. So you decided to create one of your own (good decision).
- You set up a squeeze page with your freebie and your opt-in form and started promoting your list everywhere possible.
- You grabbed some great articles from an ezine directory and sent them to your list.
- You found a popular product at ClickBank, sent out a solo ad and waited for the sales fill up your inbox.
You felt the success welling up inside you!
Then reality strikes like a lightning bolt…
Nothing…Not one sale!
What could have gone wrong?
Why have others succeeded where you have failed?
The secret to squeezing more profits from your opt-in list is building a relationship with your subscribers. The following tips will help you establish friendship and trust with your readers so they’ll listen to what you have to say and act on your recommendations.
1. Establish the terms of your relationship. This starts at the squeeze page. Tell your subscribers what they will get and that they will need to confirm their subscription to download your report. Assure them that they will not be bombarded with product promotions. And of course, you will not share their email address with anyone.
2. Let your subscribers get to know you. The first contact is critical and will set the tone for your relationship. Tell your story. Let your subscribers know who you are, where you live, how you got started online, what you’ve accomplished and most importantly, how you can help them accomplish their goals. This bonding period will determine how they react when they see future email messages from you in their inbox.
3. Tell your subscribers exactly what to expect from you. Let them know up front what types of content you’ll be sending them. Tell them how often will you be sending emails. If you send special articles or reviews on Friday, let them know. Tell them what to look for in the subject line like the name of your ezine or an acronym. Make sure they know that you will be recommending products and services that you personally use to run your business. List all the benefits of being on your list in first email so they know exactly what to expect in the future.
4. Write your messages as if you were writing to a friend. Make your subscribers feel like you’re writing a personal note, just to them. Use a subject line that looks personal: Hey Bob, I think you’ll like this… Start your message with a personal story (make it short), then move on to the main topic of your email.
5. Get to know your subscribers. Before you start blasting your list with offer for the latest, greatest products that everyone else is pitching, get to know your audience and what THEY want. The easiest way to find out what they want is to simply ask. Have your subscribers send you their most important question about a particular topic or make a post on your blog. Surveys are another great way to find out what people want. Once you know what they are looking for, it’s easier to provide the content that they want and promote the products that they need.
6. Ditch the hype. It’s okay to get excited about a product that you truly believe in. But make sure you always tell the TRUTH about the products you promote. Don’t put a frosty coating on everything. Tell it like it is…good or bad. Your subscribers will love you for it and look forward to every email you send. People buy from people they trust. So when you do send a promotion, they’ll be more likely to buy from you.
7. Be Consistent. You need to contact your list on a regular basis. How often you send emails depends on the type of business you run. If you sell your own products, you may want to send a weekly update. If you promote affiliate products, you may want to send an article or product review every Wednesday to pre-sell your subscribers and then follow up with a promotion the next day. If they know when to expect your emails, then they’re more likely to look out for them on those days.
If you follow these 7 simple steps, you’re sure to build a long-lasting and profitable relationship with your list.
Did you like this article? Please leave a comment below…
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Derrick VanDyke is the author of “Affiliate Cash Secrets.” If you’d like to get on his mailing list and receive tips, articles and information about affiliate marketing, visit: http://AffiliateCashSecrets.com/thankyou.htm
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Learn The Basics Or You’ll Be Chasing Your Tail Forever
Everybody wants a shortcut, a quick fix to their money problems.
I’ve actually heard this more than once, “I need to make x amount in the next two weeks to pay my mortgage. I know nothing about Internet marketing. Will your program do that for me?”
Key words: “Do that for me.”
I think people have seen so many headlines that read, “You can be an overnight success without lifting a finger,” that they actually believe it’s true. And they keep buying product after product thinking they’ll eventually find the one that works.
I’ve asked the people who requested refunds what they didn’t like about my Affiliate Cash Secrets system. The reply is always either, “It’s just the same old stuff,” or “I don’t think I can do it.”
The truth is, they’re just too lazy to make it work.
I’ll be the first to admit. Affiliate Cash Secrets is based on the same marketing principals that have been working for direct marketers on and off line for the last 50 years!
- Get a list of leads in a target market
- Sell a product that the market wants
- Follow up with related products and services
Just about any decent marketing system will get you into profit, but you have to actually take action if you want to see any kind of success.
Learn The Basics Or You’ll Be Chasing Your Tail Forever
Here’s what that means…
First of all, you simply have to get your own domain and hosting if you ever want to be successful online. Period.
Sure. There are a lot of automated websites that claim you can just “point and click” your way to wealth. Don’t believe it. You need to be in control of your business. And when you finally realize it, you’ll have to move everything over (if they let you) from “easy street” to reality and start building a real business.
If you want to set up a squeeze page, you have to learn:
- How to use an HTML editor
- How to use an autoresponder
- How to integrate your subscription form
- How to use FTP software
All that is “basic” stuff. Unless you have deep pockets to pay somebody to do all this for you, these are skills that you MUST possess if you want to ever get anywhere with your business.
And guess what…you don’t have to pay anything to learn this stuff. You can find dozens for free tutorials online.
Just go to Google and enter: video tutorial topic (where “topic” is what you want to learn about).
If you want to sell a resell rights product, you have to learn how to set up a ClickBank or PayPal account. There are tutorials for that…
If you want to create a PDF document you have to learn how to use a word processor and PDF Printer. There are tutorials for that…
I you want to make your PDF viral, you have to learn how to use Viral PDF. There are tutorials for that…
When I first started online in 1997, there were very few tutorials. There were no forums. I had to learn almost everything through trial and error.
I spent at least 10 hours per day learning how to use Microsoft Word, FrontPage, Photoshop, and WSFTP. I learned how to build websites and use autoresponders and eventually how to program in Perl, JavaScript, and PHP.
I put in over 200 hours before I ever made a dime.
Fortunately, you won’t have to spend that much time learning because there is so much more information available today to help you get started.
Ten years ago, there were like three ebooks on Internet marketing that you could download. The rest were expensive home study courses – actual printed manuals!
ClickBank didn’t even exist back then! Want to see what their site looked like when they started in 1999? Go to Archive.org and type in their domain name.
The point of this article is this: if you’ve been “chasing your tail” trying to find the “magic bullet” that will build your business for you, it’s time to get back to reality and learn the basics so you can finally get started.
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Derrick VanDyke is the author of “Affiliate Cash Secrets.” If you’d like to get on his mailing list and receive tips, articles and information about affiliate marketing, visit: http://AffiliateCashSecrets.com/thankyou.htm
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REPRINT RIGHTS: You have permission to use the above article without omission and including the resource box. You have the right to insert your affiliate link for “Affiliate Cash Secrets” in place of the existing URL.
The One Thing That Could Be Holding You Back
Take a few moments to read this post because I’m about to share with you the *one thing* that could be holding you back from building a successful online business…
There are many different ways to make money online.
Just to name a few…
1. You can be a traffic broker, buying traffic from Google and sending it to affiliate sites for commissions…
2. You can create content sites with Adsense ads and try to get listed in the search engines…
3. You can put up a squeeze page, build a list of prospects and recommend new affiliate products every week…
4. You can sell your own products, start an affiliate program and get other people to send you traffic…
But you can’t do everything and expect to do anything well.
I believe the *one thing* that stands between you and the online business you dream about is focus…
It’s funny (kinda)…
When people ask me why they’re failing online, I offer to look at what their currently doing. And 9 times out of 10, they send me to a web page promoting at least 20 different affiliate products with flashing banners everywhere.
You know what the underlying problem is?
Lack of focus.
The point is…
Choose *one* proven business model and stick with it until it’s profitable.
Choose *one* proven method of generating traffic and stick with it until it’s profitable.
Stop jumping from one thing to the next and giving up before you actually see some results.
You may have to…
- lose a lot of money on Google…
- write over 100 articles…
- make 100 forum posts…
- create 100 Adsense pages…
- get 100 subscribers on your list…
…before you ever see your first sale.
But if you stick with it and stay focused on your goal, you will see results.
Guaranteed.
To your success!
Derrick VanDyke
http://AffiliateCashSecrets.com
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Derrick VanDyke is the author of “Affiliate Cash Secrets.” If you’d like to get on his mailing list and receive tips, articles and information about affiliate marketing, visit: http://AffiliateCashSecrets.com/thankyou.htm
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REPRINT RIGHTS: You have permission to use the above article without omission and including the resource box. You have the right to insert your affiliate link for “Affiliate Cash Secrets” in place of the existing URL.